Infectious Characters

It's not a coincidence that most of the businesses I deal with are owned by people with high energy and a positive approach to everything they do.  Sure I prefer to work with this type of person as good results are more likely to be at the other end of my efforts.  At the same time I get the feeling I'm working with them because their energy has drawn me in rather than me seeking them out.

There are many of these characters in Hutt City and every town has them.  They're the people who love what they do, with the energy to do it.  They have total respect for their customers and it's obvious in how they deal with them.  They can all tell a story and you can't help but want to listen.  They are positive and forever pushing forward rather than continuously looking backward wondering what happened and blaming someone else for it.


It's not a coincidence that a thriving visitor attraction like Jackson Street, Petone has so many of this type of character.  I don't need to shamelessly list these outstanding businesses here.  I bet that you could walk down that street and at the other end peel off which shops are owned by one of these amazing characters.

You'd know them because their staff or they personally will have talked to you because they want to.  They will have looked like they really want to be there and want you to be there too.  You will have heard a story even if it's just a short one that gives a bit more information about a product than you would otherwise expect to know.


I like to think that these characters are infectious.  I believe their energy and passion can be passed on to others.  But negativity, backward looking and blame casting serve as powerful immunisation.  To become infected a person must want to catch the bug, have willingness and an open mind for change and draw on their own positive energy; it is in there.

David Hancock is the visitor development manager for Hutt City, Wellington, New Zealand and would be delighted to receive comments on this or any other topic.
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